Sales Leaders your Managers are just too busy to Coach

Ask yourself: How much time do your sales managers really spend on coaching their Reps?

Yet the biggest impact your managers can have on the sales team's performance is coaching!

If deal coaching is done at all, it’s often at later sales stages. When Sales Reps begin committing deals and managers apply additional scrutiny, gaps often surface .. deals get pulled, pushed forward or stall. All this causes unpredictable revenue and poor forecast accuracy - never mind the frustration.

Helping Reps better qualify and perform better discovery sets the foundation for quality deals, yet first line Managers just don't have the bandwidth to get involved across the team.

WHAT'S THE SOLUTION?

DEAL COACHING AS A SERVICE

Bringing in a independent expert with no axe to grind can give fresh insight and energy to the sales teams.

By focusing on the biggest lever -Coaching, I can operate across ALL the Reps and ALL teams.

Typical Deal pinch points I focus on at deal stage 1,3 and 5

Hey I'm Rik Williams

As a sales veteran with 30 years of hands-on experience from top companies like Oracle, Marketo, LinkedIn, Coupa, and various startups, I bring a deep understanding of the challenges sales teams face.

Having ‘carried a bag’ myself until recently, I am an expert in the latest sales tech, AI and coaching that delivers real results.

OUTCOMES

My clients have seen measurable improvements in key metrics:

Increased average contract value (ACV), shorter time to close, higher win rates, and more opportunities.

My comprehensive coaching strategies have led to real behavioral changes in as little as six weeks.

Real client example

WHY NOT USE SALES ENABLEMENT TEAMS?

If your sales managers lack the bandwidth, you might turn to in-house sales enablement teams. However, I often hear that a lot lack the credibility, war stories and experience needed as many have never sold before or it was over twenty years ago.

Partnering with me ensures your team receives guidance from someone with proven expertise and credibility. Whether the Reps are long tenured or early in their career I have the presence to make an impact and transformation.

MY APPROACH

I use a combination of short, focused sprints tailored to address specific gaps in team and individual performance.

Unlike typical coaching involving say a weekly 1-2-1, my approach provides 24x7 coaching support via asynchronous voice messages using the free Voxer App. Using the Voxer app allows Reps to access support in near real-time. This high availability has proven more effective than weekly calls. When combined with a sprint tracker and slack checkins it helps keep Reps accountable and focused.

Example

If a Rep is short on pipeline I run a two week Prospecting sprint that has been proven to generate pipeline. Supported by a weekly kick off, end of week retrospective and daily checkin calls with me, Reps will discuss calls made, connects and positive conversations. This focus and accountability over an intense sustained two week period can turn around low pipeline, build confidence and develop better business development habits.

WHAT DO CLIENT'S SAY?

GREAT SO WHAT'S THE INVESTMENT?

TEAM SIZE 1-7

$700/mo per Rep

Setup fee of $4,000

TEAM SIZE 8+

$650/mo per Rep

Setup fee of $4,000

Pricing is per Sales Rep, allowing teams and even individuals the opportunity to benefit from

coaching.

Contract terms available are a three month taster, or nine and twelve months. Taster terms require payment upfront and include a 15% discount.

Set up fee includes time invested to understand the Sales objectives; current issues and concerns; becoming audible ready; and doing any required mandated compliance onboarding.

Volume discounts are available for large teams.

Please make an enquiry so we can see your individual needs for coaching and enablement.